Gigi of Mequon has been outfitting brides in Milwaukee and the surrounding area for over 55 years. Beginning as a small bridal boutique, Gigi Bridal humbly opened its doors in 1959 under the ownership of Toba Goodman and her daughter Beverly. From its inception, Gigi set forth to offer the community an intimate shopping experience unlike any other offered in the city. Toba’s belief that customers should feel like they are being welcomed into your home is at the core of Gigi’s ethos as the brand continues to evolve today. Presently under the leadership of Toba’s daughter Bev Berson, Gigi has become the premier retailer of designer apparel in Wisconsin, expanding our assortment into evening attire and daywear. We welcome you to visit our inviting Mequon boutique and explore collections from the world’s premier couturiers. From the refined elegance of Carolina Herrera to the street styles of Alexander McQueen, we have you covered. Offering footwear, jewelry, handbags and accessories to complete your look.


Continually recognized as an industry leader in bridal and women’s attire we want to thank our community and business affiliates from around the world for your enduring support and recognition.


* The Knot “Best of Weddings” Hall of Fame

* BRIDES’s Magazine 50 top bridal salons in America for 2015 (August/September 2015 Issue)

Gigi of Mequon Owner Bev Berson


GIGI of Mequon went above and beyond to make my wedding dress perfect! There were a lot of changes to my dress including making it shorter by about a foot and changing the zip up back to a corset, and their seamstress did an AMAZING job. On top of the great work with my dress, the shop itself is beautiful and the salon style way of showing dresses really gives you a feeling a being catered to. Wonderful atmosphere and great staff!

  • Amy R.


My mom and I returned to Gigi a few weeks ago, this time looking for a mother of the bride dress for her.  Our experience was more than we could’ve hoped for.  The young woman who helped us was friendly and encouraging without being pushy or bossy and found several dresses that we both loved.  My mom narrowed it down to three dresses, returned with my step dad for a second opinion and has ordered one of these three for the wedding.  She is very excited and I am thrilled that we had such a successful trip and that she will feel so lovely and confident on my wedding day.  Bravo to Gigi of Mequon for lovely merchandise and excellent service!

  • Diane R.


The team at Gigi’s was incredibly helpful in selecting dresses. I ended up buying the first dress I tried on. They listened to my input and helped give a gentle but honest opinion on what was flattering and what wasn’t, mostly based on my own reaction. The lead woman has an art degree so she understands what flows and what doesn’t, and was also very intuitive to the way I felt in the dresses. I never felt pressured or uncomfortable. The entire staff was great and they did my alterations as well. I’ve been quick to recommend Gigi’s for a great experience!

  • Kerstin K.


Bev & her team at Gigi of Mequon deliver unparalleled, and extremely gracious service throughout my entire process of choosing a gown: from the initial appointment up until my final fitting. Her seamstresses fit my gown perfectly to my body, and even did modifications to the dress to alter the style a touch without any hesitation. I was also able to find beautiful shoes & a veil to complete my wedding day look. Gigi offers the most beautiful selection of wedding gowns in the area, including designers Lazarro, & Monique Lhulier, as well as shoes by Aruna Seth (think Pippa Middleton at Kate’s wedding). For the best service & the best selection, Gigi is the only place a bride needs to shop at.

  • Maggie K.


After visiting some bridal shops in the Madison area, I was feeling very overwhelmed and as if I would have to settle for a bridal gown—-and then I visited Gigi Of Mequon and felt sudden relief! I tried on several styles and ended up with the very first one I tried on. It was quite the haul from Madison, for the 3 required trips, but it was so well worth it. Bev helped me with everything I needed and was so great throughout the whole process. Love this place!

  • Sara G.